Failure pattern · Demand Signal
Startups that failed on Demand Signal: 201 cases
Every startup in this list failed primarily on the Demand Signal pillar. The patterns here are the specific reasons demand signal became the primary failure vector - and what it would have taken to pressure-test that pillar before the money ran out.
Test your own answer
If demand signal is your weakest pillar, Launch Control will show you before the market does. Close the gaps until your answer holds up against the same patterns you just read.
Start Launch Control201 cases
| Company | Primary gap | Outcome |
|---|---|---|
| ADAMOS | Demand Signal | Failure |
| Alana | Demand Signal | Failure |
| Amazon Kozmo.com | Demand Signal | Failure |
| Amp’d Mobile | Demand Signal | Failure |
| Anki | Demand Signal | Failure |
| Aptera Motors | Demand Signal | Failure |
| Aquion Energy | Demand Signal | Failure |
| Auctionata | Demand Signal | Failure |
| August Home | Demand Signal | Failure |
| Avo | Demand Signal | Failure |
| AwarePoint | Demand Signal | Failure |
| Baqi (AgTech) | Demand Signal | Failure |
| Basho Technologies | Demand Signal | Failure |
| Beetailer | Demand Signal | Failure |
| Better Place | Demand Signal | Failure |
| Bitmain | Demand Signal | Failure |
| Blair | Demand Signal | Failure |
| Booktopia | Demand Signal | Failure |
| Boxed | Demand Signal | Failure |
| Bridgecard | Demand Signal | Failure |
| Brodmann17 | Demand Signal | Failure |
| C Level Design | Demand Signal | Failure |
| Cache | Demand Signal | Failure |
| California Pacific Computer Company | Demand Signal | Failure |
| Casai | Demand Signal | Failure |
| Caspian Networks | Demand Signal | Failure |
| Castia | Demand Signal | Failure |
| Celsius Network | Demand Signal | Failure |
| ChaCha | Demand Signal | Failure |
| CircleBack Lending | Demand Signal | Failure |
| Cloudera | Demand Signal | Failure |
| CoHive | Demand Signal | Failure |
| CoinTent | Demand Signal | Failure |
| Color Labs | Demand Signal | Failure |
| Commery | Demand Signal | Failure |
| Considerations for open | Demand Signal | Failure |
| ContextLogic | Demand Signal | Failure |
| Coraid | Demand Signal | Failure |
| Core Scientific | Demand Signal | Failure |
| Coub | Demand Signal | Failure |
| CraftOS | Demand Signal | Failure |
| Dadao | Demand Signal | Failure |
| DazoIndia's first curated food demand platformFood & BeverageIndiaCompetition | Demand Signal | Failure |
| DEFY Media | Demand Signal | Failure |
| Dingli | Demand Signal | Failure |
| Dinner Lab | Demand Signal | Failure |
| Doodhwala | Demand Signal | Failure |
| Drawbridge | Demand Signal | Failure |
| Dukaan | Demand Signal | Failure |
| ElectricObjects | Demand Signal | Failure |
| Emigre | Demand Signal | Failure |
| Enovate Motors (Tianji) | Demand Signal | Failure |
| eToys | Demand Signal | Failure |
| Fanclash | Demand Signal | Failure |
| Fast | Demand Signal | Failure |
| Fermata | Demand Signal | Failure |
| Fisker Automotive | Demand Signal | Failure |
| Forward Health | Demand Signal | Failure |
| Foursquare Swarm | Demand Signal | Failure |
| Fuhu | Demand Signal | Failure |
| GetSwift | Demand Signal | Failure |
| Gittigidiyor | Demand Signal | Failure |
| GoodCourse | Demand Signal | Failure |
| Google Allo | Demand Signal | Failure |
| Google Chrome App | Demand Signal | Failure |
| Google Datally | Demand Signal | Failure |
| Google Daydream | Demand Signal | Failure |
| Google Dodgeball | Demand Signal | Failure |
| Google Jaiku | Demand Signal | Failure |
| Google Moderator | Demand Signal | Failure |
| Google Neighbourly | Demand Signal | Failure |
| Google Nexus Q | Demand Signal | Failure |
| Google PowerMeter | Demand Signal | Failure |
| Google Tango | Demand Signal | Failure |
| Google Trusted Contacts | Demand Signal | Failure |
| Google Video Marketplace | Demand Signal | Failure |
| Google Youtube Leanback | Demand Signal | Failure |
| GoPro Karma | Demand Signal | Failure |
| Gowalla | Demand Signal | Failure |
| Groupon Now | Demand Signal | Failure |
| Growth Hacking Plugins | Demand Signal | Failure |
| Grubwithus | Demand Signal | Failure |
| Guvera | Demand Signal | Failure |
| Habit Labs | Demand Signal | Failure |
| Handmark | Demand Signal | Failure |
| Hantoo | Demand Signal | Failure |
| Hot Barber | Demand Signal | Failure |
| Human Engineered Software | Demand Signal | Failure |
| Infarm | Demand Signal | Failure |
| Informatics General | Demand Signal | Failure |
| IZ3D | Demand Signal | Failure |
| Jam.gg (formerly Piepacker) | Demand Signal | Failure |
| Jianke | Demand Signal | Failure |
| JOLED | Demand Signal | Failure |
| Kano | Demand Signal | Failure |
| Karhoo | Demand Signal | Failure |
| KiOR | Demand Signal | Failure |
| Kips Health | Demand Signal | Failure |
| Kite DevTool | Demand Signal | Failure |
| Knewton | Demand Signal | Failure |
| Kobo360 | Demand Signal | Failure |
| Kozmo.com | Demand Signal | Failure |
| Le Tote | Demand Signal | Failure |
| Lilliputian Systems | Demand Signal | Failure |
| Limeroad | Demand Signal | Failure |
| Lordstown Motors | Demand Signal | Failure |
| Loyal3 | Demand Signal | Failure |
| Lumos | Demand Signal | Failure |
| Mailbox | Demand Signal | Failure |
| Maker Media | Demand Signal | Failure |
| Merlin.pl | Demand Signal | Failure |
| Mindstrong | Demand Signal | Failure |
| Mobli | Demand Signal | Failure |
| Mogara | Demand Signal | Failure |
| Mt Xinu | Demand Signal | Failure |
| MySpace | Demand Signal | Failure |
| Nasty Gal | Demand Signal | Failure |
| Navdy | Demand Signal | Failure |
| Niutron | Demand Signal | Failure |
| No Lean Season | Demand Signal | Failure |
| Oculus Story Studio | Demand Signal | Failure |
| OnLive | Demand Signal | Failure |
| OpenCandy | Demand Signal | Failure |
| Operator | Demand Signal | Failure |
| Overflux | Demand Signal | Failure |
| Owners Circle | Demand Signal | Failure |
| Path | Demand Signal | Failure |
| Patron.ai | Demand Signal | Failure |
| Pear Therapeutics | Demand Signal | Failure |
| Pegipegi | Demand Signal | Failure |
| Pesto | Demand Signal | Failure |
| Pets.com | Demand Signal | Failure |
| Photobucket | Demand Signal | Failure |
| Piston Cloud | Demand Signal | Failure |
| Plum District | Demand Signal | Failure |
| Proterra | Demand Signal | Failure |
| Proteus Digital Health | Demand Signal | Failure |
| Quarterdeck Office Systems | Demand Signal | Failure |
| Quary | Demand Signal | Failure |
| Quibi | Demand Signal | Failure |
| Rad Power Bikes | Demand Signal | Failure |
| Rap Genius | Demand Signal | Failure |
| Readability | Demand Signal | Failure |
| RealNames Corporation | Demand Signal | Failure |
| Remy | Demand Signal | Failure |
| Rent the Runway UK | Demand Signal | Failure |
| RethinkDB | Demand Signal | Failure |
| Riffsy | Demand Signal | Failure |
| RoboHR | Demand Signal | Failure |
| ScaleFactor | Demand Signal | Failure |
| Sendme, Inc | Demand Signal | Failure |
| SensorSurf | Demand Signal | Failure |
| Shopkick | Demand Signal | Failure |
| Sidenote | Demand Signal | Failure |
| Silicon Valley Bank | Demand Signal | Failure |
| Solyndra | Demand Signal | Failure |
| SpoonRocket | Demand Signal | Failure |
| Startup Failure Post-Mortems 2022 Fourth Update (10/05/22) | Demand Signal | Failure |
| StethoCloud | Demand Signal | Failure |
| Subspace | Demand Signal | Failure |
| Sudden Coffee | Demand Signal | Failure |
| Supertone | Demand Signal | Failure |
| Tango | Demand Signal | Failure |
| Tencent Huiying | Demand Signal | Failure |
| Terralliance | Demand Signal | Failure |
| The Iron Yard | Demand Signal | Failure |
| The Supplant Company | Demand Signal | Failure |
| Thunderpod | Demand Signal | Failure |
| TinyOwl | Demand Signal | Failure |
| Topix | Demand Signal | Failure |
| Tout | Demand Signal | Failure |
| Toymail | Demand Signal | Failure |
| TuSimple | Demand Signal | Failure |
| Twitter Fabric | Demand Signal | Failure |
| UangTeman | Demand Signal | Failure |
| Unhaze | Demand Signal | Failure |
| Unlockd | Demand Signal | Failure |
| Vebitcoin | Demand Signal | Failure |
| Veev | Demand Signal | Failure |
| Vidme | Demand Signal | Failure |
| Viggle | Demand Signal | Failure |
| Vine | Demand Signal | Failure |
| VIPKid | Demand Signal | Failure |
| Vreal | Demand Signal | Failure |
| Washio | Demand Signal | Failure |
| Webvan Group | Demand Signal | Failure |
| Whisper | Demand Signal | Failure |
| WhoSay | Demand Signal | Failure |
| Wonga | Demand Signal | Failure |
| Xingsheng Youxuan | Demand Signal | Failure |
| Yahoo Buzz | Demand Signal | Failure |
| Yahoo Groups | Demand Signal | Failure |
| Yiguo Fresh | Demand Signal | Failure |
| Yimidida | Demand Signal | Failure |
| YourQuote | Demand Signal | Failure |
| Zagster | Demand Signal | Failure |
| Zenius | Demand Signal | Failure |
| Zeo | Demand Signal | Failure |
| ZestFinance | Demand Signal | Failure |
| Zirtual | Demand Signal | Failure |
| Zume | Demand Signal | Failure |