Failure pattern · Target Customer
Startups that failed on Target Customer: 134 cases
Every startup in this list failed primarily on the Target Customer pillar. The patterns here are the specific reasons target customer became the primary failure vector - and what it would have taken to pressure-test that pillar before the money ran out.
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If target customer is your weakest pillar, Launch Control will show you before the market does. Iterate until your answer holds up against the same patterns you just read.
Start Launch Control134 cases
| Company | Primary gap | Outcome |
|---|---|---|
| 2U | Target Customer | Failure |
| Ahalife | Target Customer | Failure |
| AirWatch | Target Customer | Failure |
| AltSchool | Target Customer | Failure |
| Anthology Inc. | Target Customer | Failure |
| Applied Data Research | Target Customer | Failure |
| Art Technology Group | Target Customer | Failure |
| Bitcasa | Target Customer | Failure |
| Bluegogo | Target Customer | Failure |
| Borgward China | Target Customer | Failure |
| Britishvolt | Target Customer | Failure |
| Bulb Energy | Target Customer | Failure |
| Byju's Alpha (US) | Target Customer | Failure |
| Caelum Health | Target Customer | Failure |
| Cana Technology | Target Customer | Failure |
| CARUPI | Target Customer | Failure |
| Castled.io | Target Customer | Failure |
| Chomp (search engine) | Target Customer | Failure |
| Clip Health | Target Customer | Failure |
| Commissary Club (formerly 70 Million Jobs) | Target Customer | Failure |
| Computer Associates | Target Customer | Failure |
| Cover | Target Customer | Failure |
| Dali Education | Target Customer | Failure |
| DataSage | Target Customer | Failure |
| Digg | Target Customer | Failure |
| Digital Research | Target Customer | Failure |
| Dingdong Maicai | Target Customer | Failure |
| Dr. T's Music Software | Target Customer | Failure |
| Duffl | Target Customer | Failure |
| Easyplan | Target Customer | Failure |
| EMC Corporation | Target Customer | Failure |
| Endeca | Target Customer | Failure |
| Enterproid | Target Customer | Failure |
| eToys.com | Target Customer | Failure |
| Exec | Target Customer | Failure |
| Exosonic, Inc. | Target Customer | Failure |
| Fisker Inc. | Target Customer | Failure |
| Formspring | Target Customer | Failure |
| Forterra Systems | Target Customer | Failure |
| FrontRow | Target Customer | Failure |
| General Sentiment | Target Customer | Failure |
| GeoCities | Target Customer | Failure |
| Getir | Target Customer | Failure |
| Gigs Live | Target Customer | Failure |
| Gionee | Target Customer | Failure |
| Glitch | Target Customer | Failure |
| Google App Maker | Target Customer | Failure |
| Google Translator Toolkit | Target Customer | Failure |
| Guggy | Target Customer | Failure |
| Hedgehog | Target Customer | Failure |
| Hike Messenger | Target Customer | Failure |
| Hortonworks | Target Customer | Failure |
| Intentional Software | Target Customer | Failure |
| Interstate Analytics | Target Customer | Failure |
| IPlanet | Target Customer | Failure |
| Is there a | Target Customer | Failure |
| ItsOn | Target Customer | Failure |
| Justin.tv | Target Customer | Failure |
| Kaleida Labs | Target Customer | Failure |
| Kibu.com | Target Customer | Failure |
| Kitchit | Target Customer | Failure |
| Koinex | Target Customer | Failure |
| Levteo (Letin) | Target Customer | Failure |
| LinkSure | Target Customer | Failure |
| Lisp Machines | Target Customer | Failure |
| Looklive | Target Customer | Failure |
| Luminar Technologies | Target Customer | Failure |
| Made.com | Target Customer | Failure |
| Mage | Target Customer | Failure |
| Marathon Technologies | Target Customer | Failure |
| Metromile | Target Customer | Failure |
| MicroPro International | Target Customer | Failure |
| Micros Systems | Target Customer | Failure |
| MilkRun | Target Customer | Failure |
| Mirror Worlds | Target Customer | Failure |
| Mode Media | Target Customer | Failure |
| Modsy | Target Customer | Failure |
| Monster Worldwide | Target Customer | Failure |
| Mt. Gox | Target Customer | Failure |
| Multichain | Target Customer | Failure |
| MySee | Target Customer | Failure |
| Neeva | Target Customer | Failure |
| Neotonic Software | Target Customer | Failure |
| Neptyne | Target Customer | Failure |
| Ness Computing | Target Customer | Failure |
| Neverland | Target Customer | Failure |
| NK.pl | Target Customer | Failure |
| OKX China | Target Customer | Failure |
| Onkyo | Target Customer | Failure |
| Opower | Target Customer | Failure |
| Orchata | Target Customer | Failure |
| Paperplane | Target Customer | Failure |
| PeopleSoft | Target Customer | Failure |
| Peregrine Systems | Target Customer | Failure |
| Pico | Target Customer | Failure |
| QingCloud | Target Customer | Failure |
| Qoros Auto | Target Customer | Failure |
| Rdio | Target Customer | Failure |
| Revery AI | Target Customer | Failure |
| Secret | Target Customer | Failure |
| Secured | Target Customer | Failure |
| Seva Coffee | Target Customer | Failure |
| Shixianghui | Target Customer | Failure |
| Shoes of Prey | Target Customer | Failure |
| Simmer | Target Customer | Failure |
| Smartisan | Target Customer | Failure |
| Sono Motors | Target Customer | Failure |
| Sunrise | Target Customer | Failure |
| Sunu | Target Customer | Failure |
| Tally | Target Customer | Failure |
| Tascent | Target Customer | Failure |
| Taste | Target Customer | Failure |
| Tateru | Target Customer | Failure |
| The Blue Ribbon SoundWorks | Target Customer | Failure |
| The Byte Works | Target Customer | Failure |
| The Mercer Club | Target Customer | Failure |
| Tinnitracks | Target Customer | Failure |
| Tongcheng Life | Target Customer | Failure |
| Trell | Target Customer | Failure |
| Ursus | Target Customer | Failure |
| Vice Media | Target Customer | Failure |
| Voodoo Manufacturing | Target Customer | Failure |
| Voyager Digital | Target Customer | Failure |
| WeWork | Target Customer | Failure |
| WM Motor | Target Customer | Failure |
| Wonder | Target Customer | Failure |
| Xuebajun | Target Customer | Failure |
| YourGrocer | Target Customer | Failure |
| Yunniao Logistics | Target Customer | Failure |
| Zebec | Target Customer | Failure |
| Zeku | Target Customer | Failure |
| Zhongzhi | Target Customer | Failure |
| Zilingo | Target Customer | Failure |
| Zovio | Target Customer | Failure |