Failure pattern · Differentiation
Startups that failed on Differentiation: 45 cases
Every startup in this list failed primarily on the Differentiation pillar. The patterns here are the specific reasons differentiation became the primary failure vector - and what it would have taken to pressure-test that pillar before the money ran out.
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Start Launch Control45 cases
| Company | Primary gap | Outcome |
|---|---|---|
| A123 Systems | Differentiation | Failure |
| Abound Solar | Differentiation | Failure |
| Aereo | Differentiation | Failure |
| Amazon Fire Phone | Differentiation | Failure |
| Apparat, Inc. | Differentiation | Failure |
| AppHarvest | Differentiation | Failure |
| CoffeeAI | Differentiation | Failure |
| Configuresoft | Differentiation | Failure |
| Covisint | Differentiation | Failure |
| Delicious | Differentiation | Failure |
| Farfetch | Differentiation | Failure |
| GAC Mitsubishi Tech Unit | Differentiation | Failure |
| Huobi China | Differentiation | Failure |
| Hyer | Differentiation | Failure |
| InterVideo | Differentiation | Failure |
| ITT Tech | Differentiation | Failure |
| Juni Learning | Differentiation | Failure |
| Kingsoft Cloud | Differentiation | Failure |
| Koo | Differentiation | Failure |
| Kuaibo | Differentiation | Failure |
| Layup | Differentiation | Failure |
| Lendsnap | Differentiation | Failure |
| Lilium (US Units) | Differentiation | Failure |
| Missfresh | Differentiation | Failure |
| NetEase Koala | Differentiation | Failure |
| Nitrous.io | Differentiation | Failure |
| Ole | Differentiation | Failure |
| OneSmart Edu | Differentiation | Failure |
| PepperTap | Differentiation | Failure |
| Pluralsight | Differentiation | Failure |
| Queenly | Differentiation | Failure |
| Quid | Differentiation | Failure |
| Singulex | Differentiation | Failure |
| Skiff | Differentiation | Failure |
| Souffle Club | Differentiation | Failure |
| Sprig | Differentiation | Failure |
| Tintri | Differentiation | Failure |
| Trade | Differentiation | Failure |
| Weltio | Differentiation | Failure |
| Wukong Wenda | Differentiation | Failure |
| Xiaohe | Differentiation | Failure |
| ZestMoney | Differentiation | Failure |
| Zhenai | Differentiation | Failure |
| Zortrax | Differentiation | Failure |
| Zymergen | Differentiation | Failure |