Overflux

Overflux pitched a compelling problem: real estate developers struggled with fragmented EV charger installations. Early conversations with property managers showed genuine frustration—developers mentioned spending months navigating permitting and vendor coordination. The founders observed behavioral signals suggesting demand: developers attended multiple pitch meetings, requested detailed timelines, and discussed budget allocation for charger infrastructure. However, the team conflated interest with intent to purchase. They measured traction through meetings and letters of intent rather than actual commitments. Early customers signed agreements but delayed implementation indefinitely, citing shifting priorities and budget constraints. The warning sign they missed: no developer paid upfront or committed installation dates during the validation phase. The fundamental problem emerged post-YC: while developers acknowledged the pain, they didn't prioritize solving it immediately. EV charger installation remained a compliance checkbox rather than a revenue driver. Overflux had validated that the problem existed, not that customers would pay to solve it quickly. The gap between stated interest and purchasing behavior proved insurmountable.