Pillar · Distribution Readiness

Distribution Readiness: Why It Matters and How to Validate It

"We'll post on LinkedIn" is not a distribution plan. A distribution plan is three specific channels, with known acquisition costs, and a reproducible playbook.

A great product without distribution is a hobby. The startups that fail here usually built first and thought about channels later - by which point the assumptions they'd made about cost, scale, and conversion turned out to be fiction. Winners on this pillar can tell you exactly where their first hundred customers will come from, why those channels work for this specific product, and what it costs per conversion.