Palace

Palace charges trucking carriers a per-driver monthly subscription, typically $500-$1,500 depending on fleet size and complexity. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌Before committing to this model, founders Leeds and Derek validated demand by directly approaching fleet operators and asking what they'd pay to eliminate manual dispatch work. Early conversations revealed carriers spent 15-20% of operational costs on back-office labor, signaling genuine pain. Palace's revenue model relies entirely on subscription fees rather than transaction-based pricing, betting that automation value compounds monthly. The critical validation came when their first five customers—mid-sized carriers with 50-200 trucks—not only agreed to pilot the software but renewed after three months and expanded usage across additional fleets. These early renewals proved customers experienced measurable ROI through reduced labor costs and increased revenue-per-driver. The fact that carriers voluntarily expanded their contracts without discounting pressure demonstrated Palace had identified a genuine operational bottleneck worth paying for consistently.