Acquisition driver · Target Customer
Startups acquired on Target Customer strength: 106 cases
Every acquisition in this list was led primarily by its Target Customer pillar. Use these patterns to pressure-test whether your own target customer is sharp enough to attract the kind of buyer these founders did.
Match the bar
Every case here built target customer strong enough to be worth buying. Launch Control shows you where your own target customer answer sits against that bar.
Start Launch Control106 cases
| Company | Primary gap | Outcome |
|---|---|---|
| AirWatch | Target Customer | Acquired |
| Anthology Inc. | Target Customer | Acquired |
| Application Networks | Target Customer | Acquired |
| AppSheet | Target Customer | Acquired |
| ArcSight | Target Customer | Acquired |
| Armory | Target Customer | Acquired |
| Art Technology Group | Target Customer | Acquired |
| ARX | Target Customer | Acquired |
| Asanté Technologies | Target Customer | Acquired |
| Berbix | Target Customer | Acquired |
| BigMachines | Target Customer | Acquired |
| Bonfire | Target Customer | Acquired |
| Brainware | Target Customer | Acquired |
| Breaker | Target Customer | Acquired |
| Brio Technology | Target Customer | Acquired |
| bxblue | Target Customer | Acquired |
| Central Point Software | Target Customer | Acquired |
| Chomp (search engine) | Target Customer | Acquired |
| Cloudkick | Target Customer | Acquired |
| Computer Associates | Target Customer | Acquired |
| Conversocial | Target Customer | Acquired |
| Convio | Target Customer | Acquired |
| DacEasy | Target Customer | Acquired |
| DataSage | Target Customer | Acquired |
| delt.ai | Target Customer | Acquired |
| Dimdim | Target Customer | Acquired |
| Eggplant Software | Target Customer | Acquired |
| EMC Corporation | Target Customer | Acquired |
| Emuzed | Target Customer | Acquired |
| Endeca | Target Customer | Acquired |
| Engagio | Target Customer | Acquired |
| Enplug | Target Customer | Acquired |
| Enterproid | Target Customer | Acquired |
| eqtble | Target Customer | Acquired |
| Evergage | Target Customer | Acquired |
| Fat Llama | Target Customer | Acquired |
| Fern | Target Customer | Acquired |
| Forterra Systems | Target Customer | Acquired |
| Funk Software | Target Customer | Acquired |
| GeoCities | Target Customer | Acquired |
| Gupta Technologies | Target Customer | Acquired |
| HeyDoctor | Target Customer | Acquired |
| HomeRoom | Target Customer | Acquired |
| Hortonworks | Target Customer | Acquired |
| Hoss | Target Customer | Acquired |
| Humble Bundle | Target Customer | Acquired |
| Hyperion Solutions | Target Customer | Acquired |
| Inktomi | Target Customer | Acquired |
| Intentional Software | Target Customer | Acquired |
| IPlanet | Target Customer | Acquired |
| Jopwell | Target Customer | Acquired |
| Justin.tv | Target Customer | Acquired |
| Kraftful | Target Customer | Acquired |
| L. | Target Customer | Acquired |
| LendEDU | Target Customer | Acquired |
| Level | Target Customer | Acquired |
| Magento | Target Customer | Acquired |
| Magisto | Target Customer | Acquired |
| MapInfo Corporation | Target Customer | Acquired |
| Marketo | Target Customer | Acquired |
| Mentor Graphics | Target Customer | Acquired |
| Micrografx | Target Customer | Acquired |
| Micros Systems | Target Customer | Acquired |
| MindTouch | Target Customer | Acquired |
| Modern Fertility | Target Customer | Acquired |
| Moltin | Target Customer | Acquired |
| Neotonic Software | Target Customer | Acquired |
| Ness Computing | Target Customer | Acquired |
| NewTek | Target Customer | Acquired |
| Nsite Software | Target Customer | Acquired |
| Omnisio | Target Customer | Acquired |
| Onfolk | Target Customer | Acquired |
| Open Market | Target Customer | Acquired |
| OpenInvest | Target Customer | Acquired |
| Opower | Target Customer | Acquired |
| Opsware | Target Customer | Acquired |
| Pachama | Target Customer | Acquired |
| Packard Bell | Target Customer | Acquired |
| PeopleSoft | Target Customer | Acquired |
| Peregrine Systems | Target Customer | Acquired |
| Playment | Target Customer | Acquired |
| Polytron (software company) | Target Customer | Acquired |
| Posterous | Target Customer | Acquired |
| PowerQuest | Target Customer | Acquired |
| Preflight | Target Customer | Acquired |
| Promoted.ai | Target Customer | Acquired |
| Quality Software Services | Target Customer | Acquired |
| Quest Development | Target Customer | Acquired |
| Quotron | Target Customer | Acquired |
| Resonance | Target Customer | Acquired |
| Rider | Target Customer | Acquired |
| Sarus | Target Customer | Acquired |
| Second Measure | Target Customer | Acquired |
| SourceDNA | Target Customer | Acquired |
| Sunrise | Target Customer | Acquired |
| Terark | Target Customer | Acquired |
| The Blue Ribbon SoundWorks | Target Customer | Acquired |
| Truebill | Target Customer | Acquired |
| Vest | Target Customer | Acquired |
| Vizzly | Target Customer | Acquired |
| Watto AI | Target Customer | Acquired |
| Wavii | Target Customer | Acquired |
| Wildfire | Target Customer | Acquired |
| YourMechanic | Target Customer | Acquired |
| Zendesk | Target Customer | Acquired |
| ZeroStorefront | Target Customer | Acquired |