Yezza

Yezza charges merchants a commission on each transaction processed through their WhatsApp storefronts, creating direct alignment between platform growth and revenue. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌Before scaling, the team validated willingness-to-pay by launching with early merchants and observing whether they'd accept transaction fees rather than seeking free alternatives. The revenue model proved sound: merchants paid because WhatsApp commerce reduced friction compared to traditional e-commerce, and the platform's ease of use justified the cost. Real payment validation came quickly—within months, Yezza reached $40K MRR across 1,500 daily orders, demonstrating customers genuinely valued the service enough to sustain it. The early signal that validated their approach was merchant retention and repeat usage. When influencers and restaurants organically adopted Yezza for use cases beyond product sales—managing brand collaborations and table reservations—it showed merchants saw genuine business value, not just a novelty tool. This organic expansion into multiple verticals proved the pricing model worked across diverse customer segments, validating their core thesis that WhatsApp commerce would become essential infrastructure in Southeast Asia.