Tizeti

Tizeti launched with a straightforward pricing model: affordable monthly subscriptions for unlimited broadband in African urban markets, underpricing traditional telecom providers by 40-60%. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌Rather than assume customers would pay, the founders conducted direct surveys and focus groups in target neighborhoods, asking residents their maximum willingness to pay and testing actual sign-ups at proposed price points. This revealed strong demand at $10-15 monthly rates—a fraction of competitor costs. Their revenue model relied on direct customer subscriptions with minimal churn, supported by their low-cost infrastructure using Wi-Fi towers and solar panels. Early validation came quickly: within months of launching in Dar es Salaam, Tanzania, they achieved 95% payment collection rates and rapid customer acquisition without heavy marketing spend. Customers actively referred friends, indicating genuine satisfaction. This organic growth and reliable payment behavior confirmed their pricing strategy matched real market demand, validating the business model before significant scaling.