Salvy

Salvy identified a critical operational bottleneck: Brazilian IT managers managing thousands of corporate mobile lines faced fragmented, manual processes across multiple carriers and billing systems. Medium and large enterprises experienced this most acutely—companies deploying 2,000+ lines spent weeks on provisioning, faced billing errors across carriers, and lacked unified visibility into spending and usage. The problem was measurable: IT teams tracked hours spent on line management, duplicate billing disputes, and the cost of maintaining separate vendor relationships. Existing alternatives were limited to either negotiating directly with the three major carriers (Vivo, Claro, TIM) individually or using legacy enterprise solutions designed for different markets. Early validation came quickly: the founders' Nubank and EBANX experience gave them credibility with enterprise buyers, and initial conversations with IT managers revealed immediate pain recognition. When Salvy demonstrated a unified dashboard and automated provisioning, prospects requested pilot programs within days—a strong signal that the integrated approach solved a genuine, urgent need that carriers themselves weren't addressing.

Salvy targeted IT managers and procurement teams at mid-market Brazilian companies managing large mobile fleets—specifically organizations deploying hundreds or thousands of lines where manual carrier management created operational friction. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌The founders' backgrounds at Nubank and EBANX shaped their assumption that businesses would prioritize seamless integration and cost reduction over network quality, since carriers had commoditized their infrastructure. This targeting proved sound: over 1,800 companies adopted Salvy to manage 20,000+ lines collectively, validating that IT decision-makers faced genuine pain around deployment complexity and cost visibility. The 50% cost reduction became the early signal that resonated—companies discovered they could consolidate carriers and eliminate redundant spending through Salvy's unified platform. Rather than discovering a different audience, Salvy found their initial target was correct but underestimated the depth of the problem. IT managers weren't just seeking cheaper service; they needed operational simplification that legacy carriers couldn't provide. The founders' fintech experience proved critical—they understood how to build for operational teams in Brazil's emerging tech ecosystem, where integration and reliability mattered more than brand recognition.