Roame

Roame discovered genuine demand through credit card holder behavior rather than survey responses. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌Early users spent an average of 18 minutes per session searching for award flights—a stark contrast to the 2-3 minutes typical airline websites received. This extended engagement revealed people were genuinely frustrated with existing redemption options and willing to invest time in a better solution. The team measured interest through redemption completion rates: 34% of users who found award flights actually booked them within 48 hours, compared to industry averages below 5%. This conversion signal proved people weren't just curious—they were motivated to act. Early traction came from organic growth within credit card communities and travel forums, where users voluntarily shared Roame links. Within six months, the platform processed over $2 million in award bookings without paid acquisition. This unprompted sharing and repeat usage patterns demonstrated demand existed beyond initial enthusiasm, validating that Roame solved a genuine pain point in the points redemption experience.