HitPay

HitPay was founded in 2016 to address a critical friction point for growing businesses across Southeast Asia: payment infrastructure was fragmented and expensive. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌Small-to-medium enterprises scaling in APAC faced a painful reality—they needed separate integrations for e-commerce checkouts, physical point-of-sale systems, and B2B invoicing, each with different providers, fee structures, and settlement timelines. This problem hit hardest in emerging markets where businesses lacked access to integrated solutions that Western companies took for granted. The pain was measurable: merchants tracked multiple dashboards, reconciled transactions across platforms, and paid cumulative fees that eroded margins. Existing alternatives were limited—either use fragmented point solutions or rely on expensive legacy providers. Early validation came quickly through Y Combinator's acceptance and rapid customer adoption among Southeast Asian merchants who immediately recognized the unified platform's value. Tiger Global's investment followed, signaling that investors saw both the market need and HitPay's execution capability in solving it.