Figma Slide

Figma Slide began as a hackathon project that PM Mihika Kapoor transformed into internal viral momentum before any external launch. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌The MVP was deliberately minimal: a presentation tool that leveraged Figma's existing canvas and components, stripping away advanced features like animations, transitions, and custom themes. Kapoor shipped the beta in weeks rather than months, prioritizing core functionality—creating and presenting slides—over polish. They intentionally omitted collaboration features initially, focusing engineers on the fundamental experience. This constraint-driven approach generated unexpected validation: engineers across Figma organically requested to join the project, signaling genuine product-market fit internally. By Config 2024, this grassroots enthusiasm created authentic buzz that external marketing couldn't manufacture. The execution strategy—shipping fast, leaving features for later, building internally first—proved that sometimes the best go-to-market strategy is letting your own company discover the product's value organically before external audiences ever see it.