Emobi

Emobi built its infrastructure for fleet operators and charging network operators who faced fragmentation across incompatible EV charging systems. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌Their assumption was that businesses managing electric vehicle fleets needed a single integration point to access multiple charging networks without building custom connections to each one. Early validation came through their integration of 122,000+ chargers across the U.S. and Canada, suggesting that charging networks themselves recognized the value of unified access. However, the available data doesn't specify whether Emobi initially targeted fleet operators directly or discovered that charging networks were their primary buyers. The company's emphasis on "seamless, secure, and reliable EV charging across networks" indicates they may have pivoted toward becoming infrastructure for networks rather than an end-user application. Their JustPlug technology—requiring no special hardware or setup—suggests they validated that ease of integration was the critical pain point, though specific customer acquisition details remain undocumented.