Wejo

Wejo launched with an MVP focused on raw data aggregation from connected vehicles rather than solving a specific customer problem. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌They shipped quickly to market in 2014, prioritizing breadth of data collection over depth of application—deliberately omitting industry-specific analytics tools, compliance frameworks, and customer-ready dashboards that would have required longer development cycles. This speed-to-market approach initially attracted OEM partnerships and investor enthusiasm, but created a critical vulnerability: Wejo became a data pipe rather than a decision-making platform. Customers wanted actionable insights, not terabytes of sensor streams. The company burned cash building infrastructure while struggling to convert data access into recurring revenue. Warning signs emerged early—long sales cycles, customer churn, and the realization that OEM partnerships provided access without guaranteed monetization. By pursuing scale before product-market fit, Wejo exhausted capital before establishing sustainable unit economics, ultimately running out of cash in 2024 despite raising over $100 million.