Two Tap

Two Tap validated demand through observable merchant behavior rather than surveys. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌Early retailers began integrating the checkout API within weeks of launch, with conversion rates 40% higher than traditional checkout flows—a behavioral signal that merchants saw genuine value. Two Tap measured interest by tracking actual API calls and transaction volume across partner apps, not signup counts. Within six months, they processed over $2 million in GMV across multiple retail partners, proving merchants would actively use the platform at scale. The critical validation came when major retailers like Jet.com and Rue La La independently approached Two Tap requesting integration, rather than the team pursuing them. This inbound demand, combined with merchants reducing cart abandonment rates by 30%, demonstrated the platform solved a real friction point. Transaction velocity and merchant retention rates—not stated interest—became their north star metrics, showing retailers viewed Two Tap as essential infrastructure rather than optional tooling.