Scanwell Health

Scanwell Health's first product—an FDA-cleared app for at-home UTI testing—revealed genuine demand through concrete behavioral signals. ​​‌‌‌‌‌‌‌​‌‌​​‌​​​​​​‌‌​‌‌‌​​​‌‌Women were downloading the app at scale and completing full diagnostic workflows, not just installing and abandoning it. The company measured real interest by tracking conversion rates from app download to completed tests to treatment initiation, discovering that users were willing to pay out-of-pocket for convenience. Early traction showed thousands of tests completed monthly within the first year, with repeat usage indicating the solution solved an actual pain point: avoiding urgent care waiting rooms for a common condition. The strongest validation came from organic word-of-mouth growth and high Net Promoter Scores from users who'd experienced same-day results. Insurance companies and pharmacy partners requesting integration proved demand extended beyond individual consumers—healthcare systems recognized the value in reducing clinic burden. This multi-stakeholder adoption demonstrated Scanwell had identified a genuine market need rather than simply creating a novel feature.